
Identifying new business opportunities
To identify growth drivers for your company


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Use case
Stanley Robotics – VINCI
Your company's market is saturated. You can no longer gain market share and margins are collapsing. Finding a new profitable business opportunity is key. Want to outperform your competitors? You need to come up with new growth drivers.
Several scenarios may arise depending on the level of maturation of your innovation project :
Perhaps you have project ideas but wonder if they are the right ones.
Or, your company needs to find new business opportunities, but can you innovate and do so profitably ?
Or, the competition has got a step ahead of you and you're wondering how to react.
The world is changing and so are people’s habits: How do I adapt to the new behaviours of my future consumers by using "design thinking" methods ?

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