Strong growth thanks to new products
No. 1 in sales: €2,500,000 in annual turnover generated
IPC
TRANSFORMATION OF A COMPANY THROUGH INNOVATION
Use case
HISTORY
For the past 4 years, Dynergie has been supporting IPC in the identification and development of new growth drivers. We have thus transformed a trading company into a company that designs innovative products that are disruptive in its market.
DYNERGIE SUPPORT
Using a user-centred innovation approach, we worked as closely as possible with consumers to understand their issues and then resolve them by offering new products that have been specifically developed for this purpose.
We have developed three new products: a long-lasting micro-encapsulated perfume, a coloured cleaning product that makes the cleaned surface visible for a few minutes and a new way to diffuse perfume that is more economical and ergonomic.
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ONE’D: Fragrance micro-encapsulation
Achieving gradual diffusion of cleaning products thanks to micro-encapsulation of perfume. A long-lasting impression of cleanliness.
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KOLORS: Degreaser, disinfectant with colorimetric tracer
All surfaces reached and cleaned thanks to a visual indicator in the cleaning solution. The colour fades after a few minutes. Using less product to obtain better results.
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3rd product under development
Dynergie and IPC have devised a new way of perfuming a more economical and ergonomic interior.
